Microsoft uses institutional and product advertising. I found three commercials that were focused more on product advertisement. All three commercials are targeted at different parts of the world. All of these commercials are unique in its own way and some address problems going on in society.
The first commercial ad i found was made for gamers in Asia. At the end of the video one of the guys get shot while imitating a deer in hunting season. Then it reads "It's safer on the sofa". This ad is basically saying that staying home and playing can be safer then playing in the outdoors.
The second commercial ad i found was made for gamers in Asia. The commercial is trying to explain that not only is the Xbox 360 a game console but it is a new way of life. They describe the Xbox 360 using the words "world and amazing". "welcome to the amazing world of Xbox 360"
The final video i chose was actually a series of commercial starring Jane Lynch. I chose the video that describes some of the features of the Xbox 360 like online communications with other subscribers and social networks like twitter.
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