Ch. 11 - Developing and Managing Products

Microsoft starting the Kinect is a perfect example of new product development. The Kinect is Microsoft's response to Nintendo's Nintendo Wii. The Nintendo Wii replaced the traditional gamepad or controller with a motion sensing controller. Microsoft's Kinect eliminated the controller altogether. The Kinect is a add on for the Xbox 360 that uses a sensor.a microphone and a camera that allows to interact with the system through gestures spoken commands and movements. By starting the Kinect Microsoft is offering new a whole new way of gaming  and a new way of communication. For example, busy mothers that don't have time to go to the gym, can workout in the comfort of their own living room with the game Your shape: Fitness evolved. The Kinect can also be used to video chat with your love ones due to the camera that it has.

Microsoft wants to the Kinect to make their way into the lives of the gamer. They are doing this by bundling up the Kinect with the console. If the Kinect is bundled with the Xbox 360 then this forces the buyer to use it at some point. Microsoft is not giving up on the Kinect, And if all goes well then the Kinect will be very succesful