Ch. 4 - The Marketing Environment

Microsoft's Xbox 360 is targeted mainly to those people of Generation Y. Generation Y are those who are born between 1979 and 1994. Xbox 360 is targeted to mostly male gamers and also female partners who live with male gamers. The Xbox 360 targets the females that live with the male gamers by adding add-ons like social networks including Facebook and Twitter and by adding Netflix to the console. At the date of release the Xbox 360 was originally 400 dollars. The first generation of Xbox 360 wasn't successful. They eventually caught something known as the ring of death. Which is when 3 out of 4 lights turn red indicating that your system has a malfunction. Microsoft quickly came up with the Xbox 360 Elite. Not only did the Elite have more memory and a stylish black finish to it but it was also cheaper. The Xbox 360 Elite was sold at 300 dollars. A few years after the Xbox 360 Slim was created, but it had problems with the internal wifi. And once again Microsoft fixed the problem.