Ch. 2 - Strategic Planning for Competitive Advantage

Microsoft being the last to enter the video game industry had to find innovative ways to compete with Sony who dominated with their playstation 2. Microsoft decided to try new ideas to stand out from its competition. One example is Xbox live. Xbox live is a feature that is only compatible with the Xbox 360. Subcribers of xbox live can interact with other subcribers either if its privately chatting or online gaming. The capabilites of Xbox live up to date is unmatched. Another example is being the only platform to have the games Halo and Gears of war, which are very popular games. Microsoft also decided to have Netflix available for subscribers of Xbox live. Microsoft's Xbox 360 was the first to have Netflix, of cousre now all systems with online availability have Netflix. A few more examples include being able to download demos and game add-ons also available for Xbox live subcribers. In conclusion for being one of the newest members of the video game industry it has made its name as one of the preffered video game consoles.