Ch. 7 - Business Marketing

"Business Marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption." Microsoft took the gaming experience to a whole new level. By using the internet Microsoft made a world where gamers of the same platform can interact via microphones and cameras. While playing "online" you can also interact with your foes and or allies depending on the game your playing. Strategic alliance is a cooperative agreement between business firms. Microsoft have plenty of strategic alliances. For example they have strategic alliances with the creators of the Halo and Gears of War saga. Halo and Gears of War are games exclusively for the Xbox 360. This gives Xbox a big advantage over Sony's Playstation 3 because not only are these games are exclusively for the Xbox 360 but they are also competitive games. Competitive gamers tend to buy more and more quantities then casual gamers. I myself am a competitive player and i have 3 copies of the Halo game.